By Diana Click of CNBC
For homesellers, even in a market with next to nothing for sale, timing is everything. Listing your home on a certain day — and even a certain time of day — may make it sell faster and for more money.
Thursday is the most popular day for agents to debut new listings, and homes listed on that day apparently sell fastest, according to Redfin, a real estate brokerage. Redfin analysts based their findings on a sample of 100,000 homes that sold in 2017. It used Sunday, the worst day to list, as a baseline and then calculated the relative advantages for every other day.
Homes listed on Thursday sold an average of five days faster than homes listed on Sunday. Redfin also found homes listed Thursday were more likely to sell within 90 to 180 days.
"Our market is programmed to look at houses Thursday and to plan their weekends out," said Marshall Carey, a Redfin agent in Washington, D.C. "You really want to have the most eyes on your property, and Thursday seems to be the day to do that."
The theory is that most people tour listings over the weekend, and they begin planning their weekends on Thursday. Redfin found that a home gets five times more views on the first day it is listed than on subsequent days. This is likely because most online real estate sites offer alerts of new listings to potential buyers. Before the internet, new listings were put in newspapers on Sundays, advertising open houses, and some even in late editions Saturday night, but the model has completely changed.
A home is offered for sale in Chicago, Ill.
"I normally aim for Thursday or Friday," said Peggy Ferris, an agent with Compass. "I don't like to put it on too early because then agents want to show it and you lose the really good momentum for an open house on Sunday."
Sunday open houses are still popular but losing the momentum they used to have now that people can tour homes in pictures and video online. In today's incredibly competitive market, some sellers are getting offers without home tours or getting tour requests immediately. Offers are coming in even before the first open house.
"In this competitive market, most of the agents are sort of abiding by the Thursday, Friday and then taking offers on Tuesday," said Karen Kelly, also with Compass. "I like to give everybody a shot and take a look at 10 offers instead of just one."
While listing the home later in the weekend can create more urgency, listing it slightly early, on Wednesday, could actually get your more money. Homes listed on Wednesday had a $2,023 advantage in sale price over homes listed on Sunday, according to Redfin, although analysts there could find no clear reason as to why. Most agents I spoke with didn't buy that finding but were definitely interested to hear it.
"I think false," said Jennifer Myers, a real estate agent with Dwell in the D.C./Virginia area. "It's not just what day you list but also your entire strategy."
Myers agrees with the Thursday plan but adds a specific time of day. She puts her new listings online at 5 p.m.
"The afternoon is better because on Thursdays all of us are listing, and so if you list in the morning, you end up actually on Page 2 of the listing, you end up further down, and you want to be on the top," she said.
Today's housing market is arguably one of the most competitive in history. A record low supply of listings, coupled with extraordinarily high demand from the largest generation, mean fast-rising home prices and more people going after the hottest properties. Bidding wars are now the rule, rather than the exception.
So how do you win a bidding war? Best to be prepared before you even begin your search and to carry equal amounts of patience and humor with you … if possible.
Decide on your absolute maximum price. This factors in the monthly payment on your mortgage (if you need one), property taxes, homeowners insurance, potential homeowner association or condominium fees, and a general estimate of monthly upkeep (lawn care, pool guy, unforeseen repairs). Then start looking for homes priced slightly less than that maximum. This gives you some wiggle room in the bidding war.
1. Come with cash. Not everyone can do this, but if you can make an all-cash offer, you will have an advantage. In certain very hot markets, investors are heavy, and they usually come with cash. Sellers don't want to deal with the possibility that your loan might not come through, or they may not want to wait the extra time for the mortgage processing, so they prefer cash. In some cases they may even cut the price a bit to get the cash. Coming with cash can actually double your chances of winning a bidding war, according to Redfin, a real estate brokerage. You can always take out a mortgage after the deal closes.
2. If you don't have all-cash, try waiving the financing contingency.That is when the deal is contingent on your loan being approved by the lender. Be careful though, you don't want to end up on the hook for cash if the loan doesn't come through, so get a fully underwritten loan pre-approved from your lender before submitting your offer. This could improve your chances of winning a war by 58 percent, according to Redfin.
3. Try a personal letter to the seller. I did this once myself, and it worked on a deal I never expected to win. Selling a home is just as emotional as buying one, especially for sellers who have lived in the home a long time and have raised their kids there. Sellers want to know a little about the people taking over their precious nest. If you're a young family, write about how you can see raising your children in the cozy family room and how you already envision them playing in the back yard. Write about how much you love the neighborhood and want to become an active part of it. DO NOT tell the seller if you plan to gut the home. That could gut the deal.
4. Finally, don't be afraid to walk away. The last thing you want to do is get over-emotional and overstretch your budget. Don't be house-poor. That defeats the whole purpose of the investment.
And remember, there will always, always be another perfect home.
By: Kris Berg. HGTV
Professional stagers are paid to bring out the best in your home. Don't take it personally.
Your home might be beautiful. Maybe it is immaculate, stylishly appointed to suit your tastes or highly upgraded with the finest materials and features. Perhaps it is all of these things. But, unless you are one in a thousand, it is not “staged.”
Staging a home for sale is not a new concept, but it is a practice that has gained steam with our more challenging market. I see many home sellers confuse staging with decorating and consequently resisting the process and the recommendations of the staging professional. But the reality is that the moment you commit to marketing your home for sale, you need to commit to transforming your home into a place that potential buyers can easily picture as their home. This means that you need to be prepared to emotionally detach.
Let your home speak to buyers.
Your home speaks to you, but what is it saying to your potential buyer? Most sellers we encounter tend to take the staging process personally, and this is precisely the point. Our homes are personal, yet how we live is not how we sell. Our homes represent who we are; they are life-sized memory books of our travels, they trumpet our likes, our dislikes and our beliefs. They showcase our stuff -- all that stuff we have accumulated over time that speaks to us. The goal of staging is to make the home speak to everyone else, in a compelling and positive way.
You are proud of your Hummel collection. Each piece acquired over time has a special meaning, but to your buyer, it is a collection of your things which serves only to draw his attention away from the main event. Likewise the personal photos, the too-tall centerpiece, the overstuffed china cabinet and the bookcase filled with National Geographic magazines dating back to the Paleozoic Era -- these are all treasures to be sure, but they serve only to sidetrack a buyer from the task at hand.
Buyers tend to label the homes they see, as do agents. So, you can either be the “house with the beautiful arched doorways” or the “house with the Elvis throw rug and a bunch of office furniture where the dining room should be.” Both evoke emotional reactions, but unless the buyer is one who spends his annual vacations at Graceland, you will be far better served by eliminating distractions.
Clutter may suggest your home doesn’t measure up.
Most of us, if honest, will admit that our daily lives involve a certain amount of clutter. The little stack of mail and car keys and loose change next to the telephone, the “junk drawer” which has been busy propagating the species while no one was looking, and a bathroom with enough toiletries on display to groom the entire population of Northern Ireland are all examples. OK, I’m talking about my home here, but we all have our own flavors of clutter.
True, clutter is just another perpetrator of distraction. More importantly, though, your clutter may be sending a message that you don’t have enough space. My own kitchen counter top is at this moment permanent home to a toaster, a toaster oven, a coffee pot, a butcher block of knives, a canister of utensils and a bowl of random items of fruit origin, the latter living out their golden years in a decorative bowl. This arrangement (except for the brown bananas) is functional, but to another person it might suggest I lack the cabinet space to properly store these everyday items. And, if I'm hoping that this other person will buy my home, I need to clean up my act.
Don’t shoot the stager.
The primary goal of staging is not to transform your home into the eighth wonder of the world. For most of us, this simply isn’t realistic. Rather, the best stagers will work with what you have, rearranging and reallocating all of your belongings, in order to present the property in its best light. Sometimes this means reallocating some of those belongings to the garage.
Too often the tendency is take the process personally, but you shouldn’t. Staging is not a do-it-yourself sport, and only a third party specialist can bring the neutrality and objectivity needed to accomplish the goal. You may interpret the message that your favorite painting would look much better above the fireplace -- in your neighbor’s house -- as an indictment on your style and tastes. OK, maybe it is, but most likely it is not. Rather, it is probably the stager’s attempt to ensure that your appointments don’t upstage the home itself. That’s his/her job.
Make no mistake -- professional staging is an inconvenience. Your daily routine will be turned, at least temporarily, on its head. And it can be unsettling as you watch your life rearranged to suit the tastes of others. But if selling your home in the shortest amount of time and for the most money is your goal, it is precisely those "others” who should be your focus.
Click on the following link to check out our new mid-year issue of The Real Estate Insider. We've been providing our readers with timely data, offerings and sales reports on the Boston real estate market since 1992.
This new issue includes some very interesting, if not unexpected, data on the following topics:
Five-Year Sales Summary of Boston's Tier-1 Doorman Condominium Buildings.
Mid-Year Condo Sales Review of each major Boston Neighborhood in the <$1M, $1-3M and $3+M price ranges.
The Best Time of Year to Sell.