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This is the best day and time to list your home for sale

By Diana Click of CNBC

For homesellers, even in a market with next to nothing for sale, timing is everything. Listing your home on a certain day — and even a certain time of day — may make it sell faster and for more money.

Thursday is the most popular day for agents to debut new listings, and homes listed on that day apparently sell fastest, according to Redfin, a real estate brokerage. Redfin analysts based their findings on a sample of 100,000 homes that sold in 2017. It used Sunday, the worst day to list, as a baseline and then calculated the relative advantages for every other day.

Homes listed on Thursday sold an average of five days faster than homes listed on Sunday. Redfin also found homes listed Thursday were more likely to sell within 90 to 180 days.

"Our market is programmed to look at houses Thursday and to plan their weekends out," said Marshall Carey, a Redfin agent in Washington, D.C. "You really want to have the most eyes on your property, and Thursday seems to be the day to do that."

The theory is that most people tour listings over the weekend, and they begin planning their weekends on Thursday. Redfin found that a home gets five times more views on the first day it is listed than on subsequent days. This is likely because most online real estate sites offer alerts of new listings to potential buyers. Before the internet, new listings were put in newspapers on Sundays, advertising open houses, and some even in late editions Saturday night, but the model has completely changed.

 

A home is offered for sale in Chicago, Ill.

Getty Images

A home is offered for sale in Chicago, Ill.

"I normally aim for Thursday or Friday," said Peggy Ferris, an agent with Compass. "I don't like to put it on too early because then agents want to show it and you lose the really good momentum for an open house on Sunday."

Sunday open houses are still popular but losing the momentum they used to have now that people can tour homes in pictures and video online. In today's incredibly competitive market, some sellers are getting offers without home tours or getting tour requests immediately. Offers are coming in even before the first open house.

"In this competitive market, most of the agents are sort of abiding by the Thursday, Friday and then taking offers on Tuesday," said Karen Kelly, also with Compass. "I like to give everybody a shot and take a look at 10 offers instead of just one."

While listing the home later in the weekend can create more urgency, listing it slightly early, on Wednesday, could actually get your more money. Homes listed on Wednesday had a $2,023 advantage in sale price over homes listed on Sunday, according to Redfin, although analysts there could find no clear reason as to why. Most agents I spoke with didn't buy that finding but were definitely interested to hear it.

"I think false," said Jennifer Myers, a real estate agent with Dwell in the D.C./Virginia area. "It's not just what day you list but also your entire strategy."

Myers agrees with the Thursday plan but adds a specific time of day. She puts her new listings online at 5 p.m.

"The afternoon is better because on Thursdays all of us are listing, and so if you list in the morning, you end up actually on Page 2 of the listing, you end up further down, and you want to be on the top," she said.

House Hunting? Here's How To Win a Bidding War.

How to win a bidding war when buying a home from CNBC.

Today's housing market is arguably one of the most competitive in history. A record low supply of listings, coupled with extraordinarily high demand from the largest generation, mean fast-rising home prices and more people going after the hottest properties. Bidding wars are now the rule, rather than the exception.

So how do you win a bidding war? Best to be prepared before you even begin your search and to carry equal amounts of patience and humor with you … if possible.

Decide on your absolute maximum price. This factors in the monthly payment on your mortgage (if you need one), property taxes, homeowners insurance, potential homeowner association or condominium fees, and a general estimate of monthly upkeep (lawn care, pool guy, unforeseen repairs). Then start looking for homes priced slightly less than that maximum. This gives you some wiggle room in the bidding war.

1. Come with cash. Not everyone can do this, but if you can make an all-cash offer, you will have an advantage. In certain very hot markets, investors are heavy, and they usually come with cash. Sellers don't want to deal with the possibility that your loan might not come through, or they may not want to wait the extra time for the mortgage processing, so they prefer cash. In some cases they may even cut the price a bit to get the cash. Coming with cash can actually double your chances of winning a bidding war, according to Redfin, a real estate brokerage. You can always take out a mortgage after the deal closes.

2. If you don't have all-cash, try waiving the financing contingency.That is when the deal is contingent on your loan being approved by the lender. Be careful though, you don't want to end up on the hook for cash if the loan doesn't come through, so get a fully underwritten loan pre-approved from your lender before submitting your offer. This could improve your chances of winning a war by 58 percent, according to Redfin.

3. Try a personal letter to the seller. I did this once myself, and it worked on a deal I never expected to win. Selling a home is just as emotional as buying one, especially for sellers who have lived in the home a long time and have raised their kids there. Sellers want to know a little about the people taking over their precious nest. If you're a young family, write about how you can see raising your children in the cozy family room and how you already envision them playing in the back yard. Write about how much you love the neighborhood and want to become an active part of it. DO NOT tell the seller if you plan to gut the home. That could gut the deal.

4. Finally, don't be afraid to walk away. The last thing you want to do is get over-emotional and overstretch your budget. Don't be house-poor. That defeats the whole purpose of the investment.

And remember, there will always, always be another perfect home.

Winning Strategies For Selling Your Property This Spring.

The greater Boston real estate market often logs in the largest number of sales closings in the Spring (2nd) Quarter each year; as the cold weather and snow give way to blooming flowers, warmer weather...and eager buyers! 

Often buyers want to enjoy the Summer in their new digs. Some want to have their children in place for the next school year, while others strategize to maximize their tax write-offs for the calendar year. Many just want to get their home purchase project done and over with!

If you want your property sold during the 2018 Spring market you need to get started.  Spruce up your property, assemble all the pertinent documents, hire a real estate broker and put your property on the market ASAP. 

The following topics are some of the most crucial elements that you should attend to before that first showing appointment of your single family home, townhouse, condominium or cooperative. 

Curb Appeal

As the buyer walks up to your property, their first impression often becomes their most lasting one. Make sure that their first view is as appealing as possible. It may determine whether the buyer will 1) go through with viewing the property. 2) make an offer...or not. 3) be willing to pay you a strong price.

I'm talking about increasing curb appeal with ideas like: repair cracks in the walkway, repair and paint the front steps, clean the litter and leaves out of the front garden of your building, replace worn hardware and touch up the chipped paint on the front door and make sure the entry foyer to your condo building is spotless. Not only does this first look affect the buyers initial emotional attachment to your property, it says a lot about how well the property has been maintained. In the case of a condo or coop building, it signals how willing your fellow owners may be to chip in on future repairs and general upkeep of the common areas; elements that directly affect the future value of your unit.

Let's Go Inside

Inside your property, there are numerous inexpensive ways you can make it show better. Clean your windows. Have your home professionally deep-cleaned. Place a few vases of fresh flowers in the main rooms. Increase the wattage of your light bulbs so the property appears bright and cheery. Clean the fingerprints off all doors, kitchen appliances and the bathroom mirrors. Clean out and/or reorganize your closets; a lot of buyers are coming out of large suburban houses where they are used to having a lot of closet storage. 

Most buyers are very critical when it comes to the kitchen and bathrooms. Be sure every surface is uncluttered and spotless. Store the extra kitchen appliances and put all the personal items in the bathroom away. Limit the number of personal photos on display; you want the buyer to focus on your property and not who owns it. And if you have some rainy-day money stashed away, freshen the paint with neutral colors and refinish your hardwood floors!

Repair those little problems that don't really bother you but that all buyers seem to notice. Repair that dripping kitchen faucet. Seal and repaint that water stain from the leaky toilet upstairs that you had fixed last Fall. 

If you’re aware of more costly repairs, consider doing them before you go to market. If the buyer doesn’t notice them, their inspector most likely will. And that can lead to unexpected renegotiations or even kill the deal. Replace that old hot water tank. Repair a roof leak. Repair or replace the decking or railings to that palatial deck.

Pets. Whether a prospective buyer is a pet lover or not, they want to buy a home that is immaculate. Pet odors, toys strewn about and damage to furniture, carpeting and woodwork can be a big negative. Some buyers are afraid of animals in general; they can be a real distraction. Although sometimes a logistical nightmare, best to not have the pet at home during showings. At the very least, have them crated somewhere private.

Assemble the documents and information you'll need to give to your real estate Broker.

Prior to going to market with your property, an experienced agent will ask you many questions about your property, from a dated list of your improvements to the age and condition of the heating system. Arm your broker with all the information you can. This way you'll shorten up the buyer's discovery period and get them to the offer stage quickly while their excitement level is still high!  

In the case of a condominium, put together a package including a copy of recorded condominium documents such as the Master Deed, Declaration of Trust & Rules and Regulations. Assemble the last two years of financial statements, association meeting minutes and the current budget. Make sure you know whether there are any upcoming assessments for capital improvements and/or whether your condo fee, coop fee or any other fees attached to your property will be going up within the next twelve month period. For all properties, give your broker copies of your utility bills (gas, electric, etc.) for the last twelve months and a copy of your latest real estate tax bill. 

New Issue of The Real Estate Insider Newsletter. Mid-Year Review - full of info about your Boston Real Estate Market!

Click on the following link to check out our new mid-year issue of The Real Estate Insider.  We've been providing our readers with timely data, offerings and sales reports on the Boston real estate market since 1992.  

https://s3.amazonaws.com/files.usmre.com/5309/7.24.17%20RE%20Insider.pdf

This new issue includes some very interesting, if not unexpected, data on the following topics:

Five-Year Sales Summary of Boston's Tier-1 Doorman Condominium Buildings.

Mid-Year Condo Sales Review of each major Boston Neighborhood in the <$1M, $1-3M and $3+M price ranges.

The Best Time of Year to Sell.

Tim Marsh

(C) 617-548-7145

tim@bostonluxuryrealestate.com